Fox Takes Advertisers Into NFTs With New Series By Rick&Morty Mastermind
Fox Entertainment looks set to breathe fresh life into the non-fungible token (NFT) sector with a new animated series fronted by the creator of the hit show Rick and Morty – and launching a dedicated NFT and blockchain subsidiary.
The new firm will be called Blockchain Creative Labs, Fox confirmed, per the Hollywood Reporter, and its first series will be called Krapopolis, which it described as an animated comedy series set in the world of Ancient Greek myths and “centered on a flawed family of humans, gods, and monsters that tries to run one of the world’s first cities without killing each other.”
Fox says the new show would be the “first-ever animated series curated entirely on the blockchain,” adding that fans of Krapopolis will be able to buy NFTs based on the characters and settings in the series.
Additionally, the firm will seek to create a marketplace that “will curate and sell digital goods, ranging from NFTs of one-of-a-kind character and background art, and gifs, as well as tokens that provide exclusive social experiences to engage and reward super fans.”
Krapopolis will be fronted by a Dan Harmon, famous for co-creating Rick and Morty, a breakaway hit on Adult Swim. He also won fame for creating and producing the NBC sitcom Community. The show will be produced by Bento Box Entertainment, famous for producing the series Bob’s Burgers (also for Fox) and the Netflix series Paradise PD.
The same media outlet quoted the FOX CEO Charlie Collier as stating,
“As an advertiser-focused, artist-first and animation-obsessed company, Fox is going to take advertisers into the world of blockchain-powered tokens, including NFTs. And just as we’re doing this for our own animation, we will also help your brands connect directly with fans and enthusiasts through NFTs.”
And the NFT sector will likely welcome the news after a lackluster past few weeks. According to NonFungible data, daily sales figures shrunk from a high of over 34,000 in the early days of May to a monthly low of under 13,000 on May 13. The value of sales has also fallen from a high of USD 176m to just over USD 32m – with secondary market sales also petering off after a strong start to the month.
Social media pundits took the news with a pinch of salt – and enjoyed the chance for a little topical humor. On Reddit, one poster waxed lyrical with a Greek mythology-flavored riff,
“Long ago, the top four crypto tokens lived together in harmony. Then, everything changed after the DOGE nation attacked.”
And Bloomberg journalist and author Matt Leising also waded in with an irony-heavy contribution, responding to the question of what exactly a series that was “created on the blockchain” actually meant by asking:
“You mean he could have just used a database? It’s fine; I’ll see myself out.”